The Halifax Gateway was recognized nationally this week for their marketing and brand development efforts over the past year.
The 1st place national award was accepted by the Greater Halifax Partnership on behalf of the Halifax Gateway at the Economic Developments Association of Canada’s annual conference in Peterborough, Ontario. 106 community submissions were received under the Marketing Canada Awards for 2011, and the Halifax Gateway received top award under the category Printed Collateral for Halifax Gateway – Make The Connection, a series of print materials which highlight the advantages of moving people and goods through the Halifax Gateway.
One of the key issues identified by the Halifax Gateway Council is the need to market the Halifax Gateway brand consistently and internationally. This material is being utilized by gateway partners at home and in key markets to clearly articulate the value proposition to shippers and travelers.
Nancy Phillips, Executive Director, Halifax Gateway Council, is thrilled that the material is being recognized. “This was a collaborative effort by our partners and it shows that by working together we can achieve great results. We know our gateway is award winning, but it feels great to receive the recognition from peers.”
About the Halifax Gateway
The Halifax Gateway is strategically positioned on the east coast of North America. Since the mid-eighteenth century, the region has been a gateway for the movement of trade and people. The Gateway is comprised of the Halifax Stanfield International Airport, the International Port of Halifax, two super post-panamax container terminals, CN Rail, a strong logistics and warehousing sector and excellent highway infrastructure. The Halifax Gateway is managed by the Greater Halifax Partnership.
Download copies of the winning print materials at www.halifaxgateway.com
About Greater Halifax Partnership
The Greater Halifax Partnership is a catalyst for economic growth and confidence in Greater Halifax, the economic hub of Atlantic Canada. More than 130 of Greater Halifax’s most influential businesses and all three levels of government invest in the Partnership. With their support, the Partnership leverages every municipal economic tax dollar three times to build business confidence, secure business stability and growth, research and report economic trends, and remove roadblocks on behalf of business.